After years of hype and promises mobile marketing has now finally reached its tipping point as one of the critical components in online marketing with the emergence of mobile search and display advertising, mobile application development and mobile-based social media. This presentation, recorded at the 128 Business Expo, Waltham, Massachusetts will show you why mobile marketing and location-based social marketing matters and help you understand where mobile is heading and what is available to you in this emerging market right now.
Mobile Marketing Overview
In the first video of this presentation we will present a brief overview of the various Internet marketing channels, followed by detailed coverage of mobile marketing channels and advertising models, including mobile display advertising, mobile app development, SMS/MMS marketing and how marketers and business owners can take advantage of these exciting opportunities.
Mobile Marketing and Campaign Planning
Like Web-based online marketing campaigns, mobile marketing requires a strategic and tactical campaign plan. The second video of the presentation will address the questions that arise when planning an integrated mobile marketing program.
Mobile Platforms and Applications
In the third video we cover mobile platforms and mobile applications. Mobile phones are the foundation of mobile marketing. We cover the current status of featured and smartphones, the pro’s and con’s of developing a mobile web app versus native app and the future directions in mobile application development.
Location-based Social Media Check-in Services
The final video of this presentation provides a brief overview of the Location-based Social Media Check-in Services offered by Foursquare, Gowalla, Loopt, Scvngr, Facebook, MyTown and Shopkick and why marketers and business owners should care.